Media Requirements

The Swimwear Association of Florida is pleased to invite qualified working journalists from consumer and trade news organizations to submit registration requests and credentials for media access into the tradeshow.

Media credentials are reserved for editorial media only which includes editors, producers, reporters, camera crews and/or still photographers. Any employee of a media outlet who does not work in an editorial capacity will not be eligible to receive a media badge.

Please complete the media registration form on-line. Media registration is not available on site at the tradeshow; it must be completed in advance in order to attain approval status.

Please note:

  1. Submitting this application does not automatically qualify you for a press credential
  2. A history of prior attendance does not guarantee approval or waive any aforementioned requirements
  3. Misrepresentation of position and/or publication news organization will bar you and your organization from all future Swimwear Association of Florida events
  4. Swimwear Association of Florida reserves the right to modify this policy without public notice and may deny any applicant a press credential
  5. Press credentials are reserved for working members of the media only. Employees of media outlet who do not work in an editorial capacity are not qualified for a press credential

Press credential will not be granted to:

  1. Advertising personnel, including directors, managers, account executives, marketing managers, public relations, promotions, accounting, graphic designers, etc
  2. Editors of in-house newsletters
  3. Media outlets and editorial personnel whose publication, website or journal does not cover or reflect this industry
  4. Anyone whose purpose for attending is, in our judgment, for reasons other than generating news coverage of the event or its participants
  1. Business card must include company name, contact name and editorial title (if your business card does not include an editorial title, an editorial credit/byline or masthead can be submitted)
  2. Recent masthead must be included
  3. Freelancers must submit a byline published within the last 6 months
  4. Print media must provide a recently published copy of the publication with attendees listed on the masthead or in byline of article
  5. Web publications must provide an existing secured site with relevant content that is updated on a continuing basis (personal web logs do not qualify)
  6. Freelance writers, video production companies and photographers must provide a letter from an editor or producer stating they are on assignment for an industry related publication
  7. Bloggers & Influencers must show:
    • total weekly and monthly visits
    • percentage of new visits
    • visits from search engines
    • number of subscribers
    • impressions per social media posting

Please mail sample publication and circulation figures to:

Publicity Department  Swimwear Association of Florida  8900 SW 117th Ave. Suite C-205  Miami, FL 33186

Media Pre-Registration is Closed

No need to panic; you can register at the show site but please make sure to bring all of your credentials to the trade show.