SwimShow X WGSN presents the 2nd Edition of SwimLab, our incubator program
The Creators and their Stories
Bee Surreal
Founded by 18-year-old, international business student, Lolita Tobon, Bee Surreal has a mission to create swimwear inspired by nature. With a deep-rooted passion for fashion that has captivated me since a young age as it has always been a realm where I find inspiration and self-expression. My love for this industry goes beyond aesthetics. I have inherited a profound appreciation for nature from my grandfather, which has fueled my desire to create a brand that not only embraces style but also promotes environmental consciousness.
In 2020, during the challenging times of the pandemic, Bee Surreal was born with the aim of merging fashion with sustainability, forging a path where style and responsibility go hand in hand.
Through Bee Surreal, I aim to merge my passion for fashion with my commitment to protecting bees.
Haus Label
Founded by Karina Trofimova, Haus Label is comprised of timeless pieces for an active, outfit repeating individual who values efficiency and simplified decision making while remaining ambitious.
Pieces that translate from day to night; from pilates to work; from a bike ride to dinner with friends. Activewear, swimwear, and everything in between made to support women through various life circumstances.
Based in NYC and ethically made in Latvia of nylon made out of recovered ocean waste and post-consumer plastic bottles.
Nua Swim
Growing up in Brazil, Nua Swim founder Ananda Saba set out to design a swimwear brand that would capture the captivating sensuality the country is known for, inspired by its rhythm and soul. Brazil is vibrant and sensual; pulsating with life and the effervescent and unforgettable feeling that we wish to encapsulate with our brand, no matter where your destination takes you.
Nua – which means “naked” in Portuguese – wants you to embrace the skin you’re in and look damn good while doing it! Nua Swim features eye-catching prints with playful pops of color, fun designs, and a Bossa Nova attitude! With Nua, the effortless glamour and beachside allure of Brazil is just a swimsuit away.
Axil Swim
Founded in 2022, Axil Swim is a Los Angeles-based swimwear brand known for its innovative designs and vibrant colors. With a commitment to pushing the boundaries of swimwear fashion, Axil Swim empowers individuals to express their true selves and embrace their multifaceted nature.
This philosophy of versatility and self-expression has consistently pushed the boundaries of swimwear fashion, making Axil Swim a true industry innovator. The brand prides itself on helping women of all body shapes and sizes find their perfect suit by showing their suits on the model with the consumers desired body-shape.
