A Weekend to Remember: SwimShow ‘26 Recap
Showcasing the best highlights that made this SwimShow an unforgettable one: SwimLab, SwimTalks, and Activations
SWIMLAB BRANDS
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SWIMLAB BRANDS 〰️
Catch her bikini line in your nearest PacSun store! Kinis By Carter showed a fresh, youthful energy at SwimShow with ‘kinis that Gen Z is raving about.
Swimwear so comfortable, you feel like you’re skinny dipping. NYUD Swim brought sleek and buttery smooth swimwear that fit like a glove.
Men in female-dominated industries! AUTO-REPLY is breaking barriers by becoming the first men's clothesline to exhibit at SwimShow.
Sense & Soleil brought the spirit of sun-soaked destinations to SwimShow with its curated collection of sun-protective hats and unique accessories.
SWIMTALKS
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SWIMTALKS 〰️
Get Lifted with Curve
Molly from Curve Capsule led an excellent and insightful panel discussion with a hands-on workshop experience. Audience members saw first-hand how to properly measure their bra and lingerie size and exposed the truth that many women are wearing the wrong bra sizes!
Beyond the Lens
Photographer William Perez shined insight and expert knowledge from his SwimShow photoshoot. Being intentional with taking into account the sun exposure, position of the lighting source, and colors that you want to make pop, can make or break how great a photo comes out.
SwimLab
Rebecca Saygi from WGSN returned to SwimShow to shine a spotlight on this year’s SwimLab-featured brands. Each brand speaker shared thoughts on the idea and vision behind their brand, goals for their future, and unique pieces from their brand that stand out from the competition.
ACTIVATIONS
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ACTIVATIONS 〰️
Love Letters to Curve Miami
Say “Cheese”! This year’s SwimShow featured an interactive Curve Capsule experience where attendees took Polaroid pictures and wrote “love letters” to Curve! The bikinis pieced together on the wall made the perfect background for the pictures. By the end of SwimShow, the board was filled with pictures and memories of everyone who stopped by!
Vanilla bean, chocolate, pistachio, coconut, strawberry, or lemon? Have a scoop of each! Ferie Gelato came to SwimShow with free gelato for everyone on Saturday from 12 to 3 PM. The best way to cool down after looking through the heat the exhibitors brought to SwimShow this year!
Whoever said matcha tastes like grass clearly hasn’t had matcha from Mariett’s Flavors! From a choice of oat, almond, or whole milk with a pump of vanilla or strawberry syrup, there was something for every taste bud on Sunday. The free matcha had a line wrapping around the venue!
Didn’t have time to do your hair in the morning? Miami heat got the best of you? No worries! Honeysuccl’Jo provided the best hair refresh station with their Lustre Balm styling cream. Everyone who stopped by left with the cutest beach waves, neatest braids, or perfectly refreshed hair!
Are you a cool summer or warm autumn? If you stopped by this activation, you would know! The Color Countess did in-depth color analyses for everyone who wanted to dress in their suitable colors! This one-time analysis will have you looking 10x better for the rest of your life!
Buyers got the chance to get a SwimShow-exclusive phone chain for free! The seashell beads with beachy charm details were (and still are) the perfect extra little something that your phone was missing. Miami Chains & Co. brought so many unique, one-of-a-kind phone chains—taking just the freebie felt almost impossible!
Closing off the first day of SwimShow on Saturday was a refreshing glass of Hampton Water wine and exclusively showcased images at The Gallery. Attendees enjoyed the rest of their early evening, leisurely browsing The Gallery while sipping on their drink.
Concluding the second day of SwimShow on Sunday were delicious cocktails provided by Voli 305 Vodka. Attendees took the time to socialize and network with people in their field. There’s nothing like a nice drink coupled with an hor d’oeuvre and good company to end the day.