SwimLab x WGSN presents the 2025 Selected Brands

May 15

Palmeri

Palmeri is a sustainable swimwear brand formed from a deep love for the ocean, movement, and the lifestyle that surrounds it. Founded by a surfer, free diver, and lifelong island dweller with years spent playing competitive sand volleyball, Palmeri was created out of a desire for swimwear that could move seamlessly from surf to sea to resort, combining function, comfort, and style. Designed in Texas and handmade in Colombia, each piece reflects a thoughtful balance of performance and ease. Palmeri offers two distinct fits: one for active lifestyles that stay put during every wave, spike, or dive, and one for those who want supportive swimwear without a too-tight feel.

Lola Baia

Lola Baia is a British luxury swimwear brand blending sexy nostalgia, sustainability, and timeless style. Inspired by the iconic glamour of the 1960s, our bikinis and signature swim skirts are designed for the modern muse - flattering, feminine, and effortlessly chic. Ethically made in Portugal using 100% sustainable fabrics, each piece is released in limited drops and crafted with quality, versatility, and individuality in mind. From beach days to sun-soaked escapes, Lola Baia offers unique designs you won’t find anywhere else. Rooted in storytelling and slow fashion, we create elevated swimwear that empowers women to feel confident, conscious, and unforgettable.

Milo

**Designers**- Antonella De Giuda and Marina Carisimo

Milo was born in 2017 from the union of two friends, Marina and Antonella, in a small town in Uruguay. The collection includes a range of classic styles, made in Rio Grande do Sul, Brazil. Dedicated to producing high-quality, stylish women's wear. Milo’s knitwear collection is a testament to the brand’s commitment to sustainability and responsible production methods. Each piece is made entirely from scratch, using a process called full fashion. The fabric is knitted into shape by a knitting machine, leaving no waste.

Maia

Maia celebrates sensual minimalism - designed to feel like a second skin and worn like a statement. Rooted in Miami and ethically handcrafted by women in Brazil, our bikinis draw inspiration from nature, movement, and faraway places. Each piece is made with intention, blending clean lines, sculptural details, and quality materials for a flawless fit. Where luxury meets sustainability, Maia invites you to embrace your unique beauty and escape to your own personal paradise.

Judi Stein