WGSN X SwimLab Brands Of 2026
Returning for its fifth consecutive year, incubator program WGSN X SwimLab is continuing to spotlight innovative and forward-thinking brands on the show floor. This year is going to be filled with firsts, with the first accessory brand and first men’s wear brand in the lineup. From sustainable swimwear made from recycled plastics and sun-protective wearables to handmade bikinis and refined swim collections, make sure to stop by and see the brands that are making a difference!
NYUD Swim
Nyud Swim is a brand founded by two friends Stephanie and Emily in 2017 with a vision to redefine North American swimwear with sophisticated, timeless designs that look as good as they feel. Their mission is to “elevate how the modern woman views her wardrobe — from her swimwear to apparel to accessories —with pieces that feel as good as they look”. With pieces that feel great on your body, NYUD Swim makes wearing swimwear as comfortable as being nude.
AUTO-REPLY™ is a New York–based brand redefining men’s swim and warm-weather dressing through a more refined, intentional lens. Founded by fashion industry veteran Alexander Abreu, the label brings a considered approach to color, print, and function, creating pieces designed to move seamlessly between settings.
Kinis By Carter
Kinis By Carter was founded by Angela Carter, who started by sewing and selling handmade bikinis to friends during her freshman year of college. Inspired by the energy of young women, from beach trips to nights out, the brand quickly gained traction for its trend-driven, confidence-boosting designs. After spending countless hours perfecting fit and style, the brand has since evolved into full-scale production.
Sense and Soleil was founded by Ariel Ginsberg. After being diagnosed with melanoma in 2019, she found there was a gap in the market- no sun-protective wearables. With her experience in the aesthetics industry and a love for skincare, Ariel merged her knowledge with her passion for fashion to create a line that prioritizes sun protection without sacrificing style.