Shining a Spotlight on Brands Turning Heads This Swim Week
Look Out for These New and Returning Brands Coming Your Way this SwimShow Season
Livia Monte-Carlo was founded in 1946. The brand cultivates an art of living inspired by the French Riviera and the Dolce Vita. The brand focuses primarily on creating one-piece swimsuits with perfect cuts designed to enhance the female figure. Livia Monte-Carlo embodies pure, retro, and glamorous style, from our one-piece suits to our bikinis to our luxurious resort wear. The House prioritizes high-quality materials, creativity, and tradition. Livia Monte-Carlo has an international, loyal clientele. The brand continues to expand its presence in the swimwear fashion market.
Solange M. is an Argentine fashion and resortwear brand founded by designer Solange Mayo in 1997. The label is known for its "quiet sophistication," blending European heritage with Argentine cultural influences like Gaucho traditions and Polo heritage. Today, it offers a full range of luxury apparel characterized by hand-painted prints, including Unique designs inspired by Argentine landscapes, from the Pampas to Patagonia, artisanal craftsmanship shown in collections that frequently feature hand-embroidery and traditional indigenous materials like alpaca and horn, and signature textures like crochet dresses, silk blouses, and intricate knitwear.
Maryan Mehlhorn is a high-end German lifestyle brand specializing in luxury swimwear and beachwear. Known for its "invisible inner architecture," the brand focuses on precision tailoring, body-sculpting support, and high-quality craftsmanship from its atelier in southern Germany. The brand offers a range of sophisticated silhouettes designed to highlight the female form, including swimsuits, bikinis, and beachwear. One-piece designs include classic, low-plunge, V-neck, high-neck, and square-shape styles. Maryan Melhorn focuses on precision Fit with most styles being offered in cup sizes (typically B-F) and clothing sizes 6-20 to ensure an optimal, tailored fit for diverse body shapes. Artisanal details featuring hand-drawn prints, intricate hand-embroidery with pearls or sequins, and custom-developed materials from European producers are a key part of this brand.
Hale Bob is a Los Angeles-based luxury lifestyle brand known for its vibrant, bohemian-chic aesthetic and exclusive, in-house designed prints. Founded in 2001 by Parisian designer Daniel Bohbot, the brand blends "California cool" with couture-inspired craftsmanship, favoring high-quality, lightweight fabrics like silk and velvet. The brand focuses on distinctive silhouettes designed for modern, fashion-forward women, often featuring "wow factor" tiered designs and body-skimming fits. The dresses' signature styles include flowy maxi dresses, tiered chiffon dresses, and washed silk midi dresses. This Swim Week expect to see resort and beachwear featuring colorful caftans, kimono-style coverups, and one-piece bathing suits ideal for travel.
Nani is an American active swimwear company based in Utah. The name comes from the Hawaiian word for "beautiful". Founded in 2016 by Marissa Barlow, Nani specializes in active swimwear designed for movement and adventure rather than just lounging. Nani is known for its functional design, helping to fill the gap between high-fashion "string" bikinis and more conservative styles by focusing on high-coverage, supportive fits that stay in place during activities like surfing or hiking. Looking out after Mother Nature, the brand uses sustainable materials using Repreve® recycled fabric, made from recycled plastic bottles.
LIDA is a high-end Greek brand specializing in Mediterranean-inspired swimwear and lingerie. Established in 1988, Lida focuses on elegant, feminine designs that combine modern aesthetics with traditional European craftsmanship. With a focus on Mediterranean heritage, all pieces are designed and manufactured in Greece, drawing inspiration from the "cerulean waters and golden light" of the region. The brand utilizes high-quality fabrics sourced from across Europe, particularly Italian Lurex, known for its soft metallic sheen and durability against salt water and chlorine. LIDA includes signature details with many collections, such as the "Mediterranean Muses," which feature hand-applied accessories and intricate crocheted borders.
New and upcoming swimwear brand, Sunburst, is making strides with its cute and simplistic swimsuits. With matching tops, bottoms, and one-pieces, there is something for everyone. Their swimwear collection comprises light pinks, baby blues, sleek black, fresh white, and other cute designs. Whether you like triangle tops, bandeau tops, or tops with underwire for extra support, Sunburst has all your swimwear needs. Stay alert for their new Knit Shop coming soon!
Southern Saint is a luxury island lifestyle brand founded in 2020 on the shores of St. Croix, U.S. Virgin Islands. The brand is known for its "boatwear with a flair," emphasizing sustainable materials and designs that capture the spirit of island living. Founded by entrepreneurs Matthew Ridgway and artist Briana Casale Cox, the brand transforms original studio paintings into wearable art. Its mascot, the "Saint Mongoose," represents the playful yet resilient spirit of the islands. The brand focuses on leaving "only sandy footprints" by using recycled materials, such as Repreve®, and responsible sourcing to reduce its environmental impact. Every piece begins as a painting or story by Briana, resulting in unique prints like the "Marine Mirage" and "Seersucker Rooster."
Phie Collective is a luxury resort wear and swimwear brand that emphasizes "effortless, sun-soaked elegance". The brand is part of a family-run business where the daughter designs the swimwear and coverups, while her parents create the matching accessories. Phie Collective positions itself as a label for "sophisticated women with an island-hopping soul". All the products are ethically handmade in Bali using small-batch production processes to ensure quality and minimize waste. The designs feature a blend of Mediterranean-inspired prints, delicate hand-crocheted details, and vibrant colors intended to capture the feeling of a European summer. The Phie Collective advocates for "producing only what is needed" to ensure their pieces are made to last.
The Z&L Tribu Men's line is a curated collection of bohemian-inspired menswear that extends the brand's signature "hippie-chic" aesthetic to a male audience. The collection, which includes the upcoming Spring/Summer 2026 releases, focuses on relaxed silhouettes and intricate detailing. The boho aesthetic is perfectly captured in the designs, featuring tribal-inspired prints, frayed trims, and unique accents like suede. Many shirts are cut in a slim fit, designed to offer a modern shape while maintaining a relaxed, cultural fusion look. The line notes that imperfections in the fabric are characteristic of their authentic, unique garment production.