Dive Into SwimShow
Brands, Pop-Ups, and Activations You Wouldn’t Want to Miss
BRANDS
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BRANDS SS26
America & Beyond brings bold texture and handcrafted detail to blending global artisan techniques with the vibrant energy of the Miami fashion scene. Known for its intricate beading, statement accessories, and eye-catching resort pieces, the brand complements the spirit of Swim Week by adding layers of personality beyond the swimsuit itself. Experience their iconic bags as you enter the SwimShow floor and look inside for a little surprise. As our official SwimShow tote bags, each America & Beyond tote will double as a gift bag for all guests!
Rhythm Swimwear brings a relaxed, coastal aesthetic blending effortless surf culture with modern resort style. Known for its clean silhouettes, earthy tones, and timeless prints, the brand captures the feeling of laid-back beach days while still feeling elevated for the runway. Rhythm Swimwear’s collection highlights comfort, movement, and versatility, showing how swimwear can transition seamlessly from the shoreline to the city.
Carve Designs
Carve Designs brings a confident, active-lifestyle approach, tying in functional swimwear with effortless coastal style. Designed for movement and versatility, the brand is reputable for comfortable fits, flattering silhouettes, and pieces that support women both in and out of the water. Carve Designs highlights how swimwear can be both stylish and practical, reflecting a modern shift toward authenticity, confidence, and everyday wearability. Celebrating women who live actively and dress with purpose adds an inreplicatable, refreshing energy.
ACTIVATIONS
SS26
ACTIVATIONS SS26
Make your own phone chain or phone charm at Miami Chains & Co.’s activation. Choose your own beads and chains to create a unique accessory that’s all your own. Taking pictures look cuter when your phone is dressed up too!
Craving some matcha? Guests can take a stylish break from appointments with a stop at Marriett’s Flavors matcha pop-up, where fashion and flavor come together in the cutest way. Between appointments, visitors will be able to enjoy refreshing matcha drinks while soaking in Swim Week. Stop by to sip something cool, snap photos, and reset before heading to the next brand!
Take home a little something special. Make sure to make a stop at Katherine Sterling Designs activation and make your very own charm bracelet or necklace. The experience turns accessories into something personal and playful, letting guests mix colors, beads, and styles that match their vibe for the week. A chance to walk away with something one-of-a-kind that doubles as both a keepsake and a fashion statement.
If you need a sweet break between shows cool off with a stop at the Ferie Gelato, where fresh scoops are waiting for you. With bright flavors and a colorful setup perfect for photos, the gelato stand gives guests a chance to relax, recharge, and enjoy a little sweet treat to keep on going.
The perfect look doesn’t stop at the outfit- it starts with the hair. Guests stepping into the Honeysucc’l Jo station are treated to quick hair touch-ups that feel like a mini glam moment between shows. Guests can request effortless beach waves, playful braids, and polished curls. Make the styling station your go-to stop to refresh your look before heading back out into the spotlight!