Everything you need to know about SwimShow 2025
SwimShow Gears Up for its June Edition on Miami Beach, Together with New Collaborations, industry-led SwimTalks and Over a Dozen Countries Represented
Get ready to experience SwimShow May 31–June 2, 2025, at the Miami Beach Convention Center. Hundreds of global brands will unveil their SS26 collections; SwimTalks will feature a series of engaging panels covering topics from AI in wholesale to local design and Sustainability; and a multitude of fresh partnerships will be presented on the show floor. This season sets the stage for the future of swim, accessories and resort wear.
MIAMI, FL- This May 31 - June 2, the longest-running swim and resort wear trade show will return to the iconic Miami Beach Convention Center for Miami Swim Week. The new dates and market shift have been a pivotal move in the global swim and resort wear industry that launches the entire market season on the shores of Miami Beach. SwimShow remains the reputable platform for all brands, representing inclusivity in design, sizing, price point, and lifestyle.
SwimShow is ecstatic to celebrate the show season, with hundreds of its exhibitors showing Spring and Resort 2026 collections to buyers from retailers around the globe.
This summer’s show will feature many brands, including favorites like Gottex, Body Glove, Lauren Ralph Lauren, Natori, Red Carter, and Rio de Sol. New brands include Turkish resort and accessory collections such as Nefes, Jaquette, and Taka, along with Pho Firenze and Roidal from Europe. From Colombia, Mar de Lua, Aguamaria and Ola Azul, will participate as well. Newcomers like Arun and Cupshe will also bring their latest collections to Miami Swim Week.
Two standout, immersive spaces are coming to SwimShow: Mana Fashion Services, led by Moishe Mana, will launch the Biscayne Showroom, a Miami-based showroom representing domestic and international collections throughout the year. The brands part of the Biscayne showroom at SwimShow Noblesse Oblige, 04651, ELE Collection, Lina Lemus, Laino, Ania Designs, Sijam Sleiman and Dur Doux will unveil their luxe collections and bespoke pieces. The showroom marks a major step in positioning Miami as a global fashion hub. Another dynamic space on the show floor is Made in Rio with a group of emerging brands from Brazil, including Das Meninas Infantil, Nidas, Constantinopla, Zille Rio, and Falesia Carioca.
SwimShow recognizes the power of partnerships in driving success and growth. To that end, the event has forged strategic alliances with key players in the industry, fostering collaborations that extend beyond the confines of the trade show. These partnerships provide valuable opportunities for brands to expand their reach, access new markets, and foster connections that can propel their businesses to new heights.
SwimLab x WGSN
For the fourth year in a row, SwimShow continues its SwimLab collaboration with WGSN, giving the opportunity to four emerging swimwear brands that lead in sustainability and innovation. This dedicated space allows designers to showcase vibrant prints, timeless styles, and ethically made pieces. This year’s spotlighted brands include Palmeri, Lola Baia, Milo, and Maia. By bringing fresh perspectives through bold design and conscious craftsmanship, SwimLab honors the creative spirit of these brands and amplifies their unique identities. Giving these designers the space, in hopes it will bring them towards a path of success and innovation.
About the SwimLab 2025 brands:
Palmeri A sustainable swimwear brand inspired by the ocean and active living, founded by a surfer and free diver who wanted swimwear that works in and out of the water. Designed on the island of Galveston, Texas and handmade in Colombia, each piece reflects a blend of performance with effortless comfort.
Lola Baia Inspired by 1960s glamour, Lola Baia, founded by sisters Georgia and Daisy, brings British swimwear luxury to life. Blending nostalgia, sustainability, and timeless style, each piece is ethically made in Portugal with 100% sustainable fabrics. Designed to flatter and empower, Lola Baia bikinis are made for women who value quality, confidence, and individuality.
Milo Founded in 2017 by two friends, Marina and Antonella, in a small town in Uruguay. The brand features classic styles made in Rio Grande do Sul, Brazil, with a focus on quality and style. Each collection is made using full fashion knitting, a method that creates fabric to shape and produces zero waste.
Maia Minimal style swimwear with bold elegance, designed to feel like second skin and make a statement. Based in Miami and carefully handmade by women in Brazil, the brand draws from elements of nature, movement, and distant places. Each piece is thoughtfully crafted with clean lines, sculpted details, and premium materials for a perfect fit.
SwimTalks
SwimTalks sets the stage for fresh ideas and meaningful conversations at SwimShow. The series of panels will be taking place on May 31 and June 1, 2025. SwimTalks will present a curated lineup of influential voices, who will provide insightful perspectives on the dynamic swimwear industry.
Sessions will feature discussions stretched across topics including retail strategies, AI and technology, sustainability, and upcoming fashion trends.
SwimTalks Schedule:
Saturday, May 31
2:00 - 2:30 PM
The Future of Retail Starts Upstream - AI, Strategy and Smarter Selling
4:00 - 4:30 PM
Spring/Summer 2026/2027 Print and Styling Trends
Sunday, June 1
12:00 - 12:30 PM
SwimLab x WGSN emerging brands in the swim industry:
Lola Baia, Palmieri, Maia and Milo
2:00 - 2:30 PM
Colombia’s Sustainable Fashion Playbook: How Policy, Industry, and Brands Align for Global Growth
4:00 - 4:30 PM
FGI South Florida Presents: Designed in Miami Swim & Resort Edition
Find out more about the entire SwimTalks schedule, topics and panelists here.
SwimShow turns every moment into a launchpad for the next wave of swim and resort fashion creativity. Prepare to plunge into an engaging exploration of this vibrant industry.
Retailers, Press and Industry tastemakers can register on SwimShow.com/join-us
Those who pre-register will receive a link to download the SwimShow app to preview the list of brands, make appointments and receive a fast pass to enter the show.
For more information visit swimshow.com